Loom allows you to create videos at the click of a button on your browser.

Loom, available at useloom.com for free, comes in many different forms. With the Chrome Extension, it’s extremely easy to create a video for your clients just by clicking a button.

So, why would you want to create a video for your clients or customers? When clients can see their project’s progress, get a feel for the solution you’re selling, or experience other interesting concepts first hand, they are 95% more likely to remember it. (As compared to remembering only 10% of what they read, for instance, in an email or on your website!)

For the longest time I put off using Loom because I didn’t realize how easy it was to use it, and had mistakenly chalked it up to downloading the software, creating the video, uploading it to the server, generating the code, pasting it where I want, and the not to mention the editing. I didn’t understand it, so I didn’t bother using it.

Later, I realized the folly of my ways.

To use Loom, you need only install the browser extension, click a button to start recording, and click that same button to stop the recording. Loom takes care of placing the video on their servers, opening a new tab for you to see the video you just created, and it automatically copies the URL for you. All you need to do is paste the link wherever you want it, or use the “share button on the newly opened tab to automatically copy the embed code, among other sharing options.

So, just click the button to start recording, click the button to stop recording, and paste the link wherever you want it. It’s that simple.

Your clients or customers will watch it.

Humans are inherently visual creatures, and secondly auditory creatures. That’s why you, and many others are more interested in watching a cute cat video than reading the transcript of what happened in the video. (Meow?!) Kitty just went prime time because of the emotional reaction to the material.

Now, I seriously doubt your product or service has anything to do with cat videos, but when you show your client or customer that you can solve a problem that’s causing them pain, then you’ll make the sale. That’s because humans gravitate to things that feel good. If they have hope that they can leave their pain behind, they’ll gladly pay for that privilege.

If you’re a software contractor, how do you think your clients will react when you send them a daily video of the progress you’ve made on their website instead of just writing about it? It saves you time, and it makes their life easier knowing that their site is coming together instead of guessing if anything took place on the project that day.

Oh, and the video on this page for Rick’s Inner Circle that doesn’t appear to match the article at hand? It’s made using Loom!